Last updated: November 2025
1. Who we are
We are The Emily Boutique, a UK-based small business selling handmade products and personalised gifts.
Our website address is: www.theemilyboutique.co.uk
Email: contact@theemilyboutique.co.uk
2. What personal information we collect
When you place an order
We collect:
- Name
- Billing and delivery address
- Email address
- Phone number (if provided)
- Order details
- Personalisation or custom text (if you enter it when ordering)
When you pay
Payments are processed securely by:
- Stripe
- PayPal
We do not store or receive your full card details.
Stripe and PayPal handle your payment information according to their own privacy policies.
3. How we use your information
We use your information to:
- Process and deliver your order
- Email you order confirmations and updates
- Respond to messages or customer service enquiries
- Personalise items you have ordered
- Improve our website
- Detect or prevent fraud
We never sell your data.
4. Legal basis for using your data (UK GDPR)
We process your data under:
- Legal Obligation – for accounting and tax purposes
- Contract – to fulfil your order
- Consent – if you sign up for marketing
- Legitimate Interest – to prevent fraud, maintain website security
5. Who we share your data with
We share only what is necessary with trusted partners:
- Payment processors: Stripe, PayPal
- Delivery companies: Royal Mail or couriers
- Website hosting providers (secure server storage)
All partners only use your data to perform their services.
6. How long we keep your data
We keep your information for as long as needed to:
- Complete your order
- Meet legal obligations (usually 6 years for tax purposes)
After this, your data is securely deleted.
7. Cookies
Our website uses cookies to:
- Enable secure checkout
- Analyse website traffic
- Improve user experience
You can control cookies through your browser settings.
8. Your rights (UK GDPR)
You have the right to:
- Access the data we hold about you
- Correct inaccurate information
- Request deletion of your data
- Object to certain uses
- Withdraw consent (for marketing)
- Ask us to restrict processing
To make a request, email us at [your email].
We use:
- SSL secure encryption
- Secure hosting
- Limited access controls
- Strict data-handling procedures
We take data protection seriously.
9. Contact us
If you have any questions about this Privacy Policy or your personal data, contact:
The Emily Boutique
Email: contact@theemilyboutique.co.uk